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This Month’s PLR Video Series Is Ready!
“Discover What You Need to Do Before Setting Up Your Facebook Ads to Get Results”
Here’s a preview of videos included with this video series:
Video #1 – Introduction to FB Tracking
Have you ever wondered why your Facebook ads don’t convert? The reason why is that most people do not train their Facebook pixel correctly. In this video, we will discuss what that means and why that is important. You will also be given a quick overview of the course itself and what you need to get started.
Video #2 – Business Manager Setup
Before you create your Facebook pixel, let’s discuss why you need to have a business manager. There’s a big reason why Facebook created the business manager and why you need to centralize access to all of your pages, your pixels, your ad accounts, and much more.
Video #3 – Create a Facebook Pixel
Now, it’s time to show you how to create a Facebook pixel. Did you know that you can create several pixels per account? The big question is – should you create a pixel for your whole business? Or should you create several different pixels? This is something that most people do not think about and they do it incorrectly. In fact, doing this wrong will give you horrible results.
Video #4 – Standard Events Overview
Before I give you some practical application and real-life examples, it’s important to understand why standard events are important and how they can tell you what is happening within your funnel.
Video #5 – Email Opt In Funnel Events
The first real-life practical example is a simple email opt-in funnel. This consists of a landing page that asks people to fill out their name and email address in exchange for something for free. In this video, you’re going to learn how to know how many people visited your opt-in page and how many filled out the form. Or how many people visited the page, but did not fill out the form.
Video #6 – Abandoned Cart Funnel Events
The next funnel is crucial if you are selling your product and have people abandoning the cart. Let’s say for example that 100 people visit your site, and 10 people are interested in purchasing. So, they click the ‘add to cart’ button but never purchase the product. Without proper tracking, you would never know this information, and this is exactly how most business owners run their businesses. You’ll learn how to properly set this up in this video.
Video #7 – Purchase Funnel Events
Next up, you have the purchase funnel which is similar to the previous video. However, we will take it one step further. This allows you to see who came to your sales page and purchased versus who came to your sales page and did not purchase. This will allow you to retarget them at a later date. Or perhaps you want to run an ad solely to people who purchased? This is for you!
Video #8 – Lead Form Funnel
A lot of consulting or service based businesses utilize this funnel. Basically, it consists of getting people to a page for the intent to fill out a form. Perhaps you want to get them to schedule an appointment so that you can sell to them at a later date.
Video #9 – How to Test Your Pixel Is Active
Once you have installed new pixels throughout your funnel, the big question is – how do you know if it is working? How do you know if those standard event pixels were placed properly? More on that in this video.
Video #1: Introduction and Getting Started
Are you excited about using retargeting marketing for your business? In this video, you will be given a quick overview of the course. We’ll talk about the basic concepts and what you need to get started the right way.
Video #2: Visual Map of Facebook Retargeting
Whenever you set up any retargeting campaign, it can get extremely tedious if you don’t know how all the pieces of the puzzle fit together. To ensure you succeed, you’ll get to see how everything connects to each other – so you know exactly what you need to learn ahead of time.
Video #3: Visual Map of Real-Life Scenarios
Before we jump in and show you how to create a highly-targeted campaign, we need to show you some real-life examples based on what you learned in the previous video. Different scenarios require different campaign setups and are never created equal. We’ll cover basic setups such as blog posts, email list building, purchase/sale, and filling out a form.
Video #4: Facebook Pixel
You may have heard of the famous Facebook Pixel. But what does it do? Why is it important? How does it work? Understanding all of these questions is crucial to learn before you jump in. Not understanding it will put your campaign in grave danger.
Video #5: Adding Pixel to Your Website
Once you understand the Facebook Pixel, it’s time to add it to your website. Where do you add it? What if you use a WordPress site? What WordPress Plugins are recommended? All that and many more will be shown in this video.
Video #6: Pixel Variables and Settings
Once you’ve added the pixel to your website, it’s time to fully understand different ways of using it. In specifics, we’ll cover different pixel settings you can use to track initial visits all the way to actual conversions.
Video #7: Custom Audiences
Now it’s time to understand how Custom Audiences work. In short – they allow you to target the right audience based on the action that they have taken, but we’ll discuss this in more depth here.
Video #8: Creating Custom Audiences
In this video, we’ll cover how to create custom audiences in a step by step manner. If you can follow our mouse, you’ll have no problem doing this. We’ll also discuss each setting and its importance and our recommendations.
Video #9 – Retargeting Campaign Setup
Congratulations! At this point, you have reached the end of the video series. It’s time to create your general Retargeting campaign so you can be on your way to getting back lost visitors.
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