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Video #1: Introduction and Getting Started
Are you excited about using retargeting marketing for your business? In this video, you will be given a quick overview of the course. We’ll talk about the basic concepts and what you need to get started the right way.
Video #2: Visual Map of Facebook Retargeting
Whenever you set up any retargeting campaign, it can get extremely tedious if you don’t know how all the pieces of the puzzle fit together. To ensure you succeed, you’ll get to see how everything connects to each other – so you know exactly what you need to learn ahead of time.
Video #3: Visual Map of Real-Life Scenarios
Before we jump in and show you how to create a highly-targeted campaign, we need to show you some real-life examples based on what you learned in the previous video. Different scenarios require different campaign setups and are never created equal. We’ll cover basic setups such as blog posts, email list building, purchase/sale, and filling out a form.
Video #4: Facebook Pixel
You may have heard of the famous Facebook Pixel. But what does it do? Why is it important? How does it work? Understanding all of these questions is crucial to learn before you jump in. Not understanding it will put your campaign in grave danger.
Video #5: Adding Pixel to Your Website
Once you understand the Facebook Pixel, it’s time to add it to your website. Where do you add it? What if you use a WordPress site? What WordPress Plugins are recommended? All that and many more will be shown in this video.
Video #6: Pixel Variables and Settings
Once you’ve added the pixel to your website, it’s time to fully understand different ways of using it. In specifics, we’ll cover different pixel settings you can use to track initial visits all the way to actual conversions.
Video #7: Custom Audiences
Now it’s time to understand how Custom Audiences work. In short – they allow you to target the right audience based on the action that they have taken, but we’ll discuss this in more depth here.
Video #8: Creating Custom Audiences
In this video, we’ll cover how to create custom audiences in a step by step manner. If you can follow our mouse, you’ll have no problem doing this. We’ll also discuss each setting and its importance and our recommendations.
Video #9 – Retargeting Campaign Setup
Congratulations! At this point, you have reached the end of the video series. It’s time to create your general Retargeting campaign so you can be on your way to getting back lost visitors.
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Video #1 – Introduction
While everyone else is pinning their hearts out and wondering why it’s not converting, you’re going to be doing something else. In this video, we’re going to make sure you have the right mindset, so you can successfully implement this strategy. To goal is to ensure you’re not thinking like everyone else. You’ll get an idea of what tools you’ll need as well.
Video #2: The Platform
Before we get started, it’s crucial that we’re on the same page. You’re excited about learning how to use Pinterest to get traffic, but to ensure your success is high – we want to make sure you’re hitting the bullseye or at least close to it. Part of understanding how to get traffic from Pinterest and convert it, is understanding how it ticks. How it’s different from others is crucial and is a much-overlooked part of the process.
Video #3: Quality Is Key
Once you understand how Pinterest works and what type of people go to it, we’ll talk about the images that you add to these boards. It’s obvious that you’ll be competing with 1000’s of other businesses or individuals, so your images and other visual content must be extremely high quality. But how do you go about creating these high-quality images? What if you don’t have the funds to hire a graphic designer? Where do you go? What do you do?
Video #4: Congruency
When it comes to creating a funnel that generates traffic and converts it into sales, it comes down to congruency. This is an overlooked concept and you need to understand how to apply it in your funnel. So, in this video, we’ll cover each step of the funnel and what you need to do, step by step.
Video #5: Visual Real Estate Matters
No, we’re not talking about houses here, but virtual real estate. In short, the size of your image matters a lot. You’re going to discover the secret image type and shape that converts the best.
Video #6: An Attractive Pin
Once you understand the best converting shape in Video #5, you’re going to learn how to apply that to real life. You’re going to learn what tools you need to create a very attractive pin that will turn ugly and boring content into eye-catching pin worthy content.
Video #7: The Anatomy
As we’re talking about images, I’m sure you’re asking:
“Ok, what exactly am I supposed to put inside the graphic?” “Is there a blueprint or a formula?” Yes, there is and that’s what we’re going to cover in this video.
Video #8: Reverse Engineering Hack
Now that you understand the formula, how do you go about getting ideas on what images to use? In this video, we’ll reveal a hack that you can use to find trending pins in your niche and reverse engineer it to find your competitor’s secret sauce.
Video #9 – Pin Automation
Congrats, you’ve completed the course! This is sort of a bonus video that will make your pinning easier. Pinning lots of high quality images is crucial and you want to schedule their release as much as possible. But how do you do that when you’re sleeping or on a vacation? We’ll discuss some tools that’s worked well for us that will automate this tedious and time-consuming process.
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Video #1 – Introduction and Getting Started
If you’ve ever wondered what could be holding you back from implementing what you’ve learned, it’s often because of your mindset. So, in this video, we’re going to talk about how to get into the right mindset. You’re also going to get a quick overview of what’s inside of the video course so you know exactly what to expect. Plus, you’ll be given a list of things you’ll need to get started.
Video #2 – Advantages of Fast Site Speed
In this video, we’ll discuss the advantages or the “why” you need to speed up your WordPress site. There are two major factors at play here, but fortunately, you can accomplish both purely by focusing on one. The reality is that most people make the mistake of focusing on the latter and then end up confused and frustrated. However, we’ll show you the shortcut you need.
Video #3 – Reasons Why Your Site Is Slow
To understand how to speed up your site, you first need to understand what is slowing it down. While there are hundreds of variables, we’ve narrowed it down to the most common variables that you need to focus on. So, you’ll be given an idea of what they are and a brief description of how to pinpoint them.
Video #4 – Too Much in Your Site
When it comes to building your WordPress site, it’s so easy to get distracted with all the features that you end up loading your site with just too many files. In practical terms, you’ll need to do a clean sweep of your site and we’ll discuss what you need to do.
Video #5 – Is Your Web Hosting Slowing You Down?
The next big variable is your web hosting. Did you know that most web hosting setups are not made for WordPress? Imagine going to a general practitioner for your heart, when in reality you should be going to a cardiologist if that makes sense. The reality is that most people are going to a general practitioner in this metaphorical sense.
Video #6 – Image Optimization
One of the big factors of a slow website is how many images you have and how big your images are. So, while the simple solution is to compress your images as much as possible, that is not ideal, especially if you’re busy. In fact, decades ago, you had to do this manually with Photoshop, but today you can speed up the process.
Video #7 – Parasite Protection
In the digital world, you have other people who are linking to your images, videos, or other big files. What ends up happening is that you spend money on more web hosting resources. More importantly, we’ll show you how to protect your site from digital parasites and what steps you need to take.
Video #8 – WordPress Caching
As discussed earlier, the way caching works is your internet browser makes a copy of the items on the page such as images, text, and other media elements. The purpose of this is so the next time you visit the website, your browser will load the site at a much faster rate. Now you can do the same thing with your WordPress site, so that your returning visitors can experience the same thing.
Video #9 – Content Delivery Networks
In most cases when running a website, you’ll want to have a CDN, especially if you’re trying to reach the world. You’ll learn what CDNs we have tested and why we recommend that you use them.
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