Video #1: Introduction and Getting Started
Are you excited about using retargeting marketing for your business? In this video, you will be given a quick overview of the course. We’ll talk about the basic concepts and what you need to get started the right way.
Video #2: Visual Map of Facebook Retargeting
Whenever you set up any retargeting campaign, it can get extremely tedious if you don’t know how all the pieces of the puzzle fit together. To ensure you succeed, you’ll get to see how everything connects to each other – so you know exactly what you need to learn ahead of time.
Video #3: Visual Map of Real-Life Scenarios
Before we jump in and show you how to create a highly-targeted campaign, we need to show you some real-life examples based on what you learned in the previous video. Different scenarios require different campaign setups and are never created equal. We’ll cover basic setups such as blog posts, email list building, purchase/sale, and filling out a form.
Video #4: Facebook Pixel
You may have heard of the famous Facebook Pixel. But what does it do? Why is it important? How does it work? Understanding all of these questions is crucial to learn before you jump in. Not understanding it will put your campaign in grave danger.
Video #5: Adding Pixel to Your Website
Once you understand the Facebook Pixel, it’s time to add it to your website. Where do you add it? What if you use a WordPress site? What WordPress Plugins are recommended? All that and many more will be shown in this video.
Video #6: Pixel Variables and Settings
Once you’ve added the pixel to your website, it’s time to fully understand different ways of using it. In specifics, we’ll cover different pixel settings you can use to track initial visits all the way to actual conversions.
Video #7: Custom Audiences
Now it’s time to understand how Custom Audiences work. In short – they allow you to target the right audience based on the action that they have taken, but we’ll discuss this in more depth here.
Video #8: Creating Custom Audiences
In this video, we’ll cover how to create custom audiences in a step by step manner. If you can follow our mouse, you’ll have no problem doing this. We’ll also discuss each setting and its importance and our recommendations.
Video #9 – Retargeting Campaign Setup
Congratulations! At this point, you have reached the end of the video series. It’s time to create your general Retargeting campaign so you can be on your way to getting back lost visitors.
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